What is DTC?

Features of DTC mode:

Go straight to the consumer, cut the middle

DTC is Direct To Customer brand. In the past, Aluminium PE Wicker Furniture had to go through media, agents and retailers to reach consumers, while DTC was designed Outdoor Wicker Sofa Set, produced Aluminium PE wicker Furniture, marketed and sold by the same company without relying on traditional retail stores or other intermediary channels. Through this DTC operation mode, brands can not only reduce intermediate links and master first-hand channels, but also enable consumers to buy products with more beautiful design, better quality and better service at a more favorable price.
Focus on social media marketing and consumer opinion

Attach importance to brand concept, good at "story-based" content marketing

Focus on product design, functionality and focus on specific product lines

Pay attention to the potential needs of users and reconstruct the shopping experience of consumers

Although DTC e-commerce in Outdoor Furniture industry is still in the early stage of development, compared with FMCG products, there are relatively few successful and representative DTC brands. But they still have very typical DTC representative characteristics, namely:
1. Use social media
2. The ultimate shopping experience on the official website
3. Good at content marketing
In the furniture e-commerce industry, appearance level and purchase experience have a decisive influence on buyers' purchase. The figure on the right is Clindo, a well-known north American 3D furniture design company. After investigating the TOP50 global DTC furniture brands, Clindo summarizes 12 key factors that mainly affect online shopping experience of furniture products.